The pig flies again as Pink Floyd announce their V&A Exhibition

The pig flies again as Pink Floyd announce their V&A Exhibition

The pig flies again as Pink Floyd announce their V&A Exhibition

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Stylorouge were asked to create a website to launch Pink Floyd’s 2017 exhibition at London’s legendary V&A Museum. Following in the footsteps of the V&A’s major Bowie retrospective, Their Mortal Remains is described as a multi-sensory journey through Pink Floyd’s extraordinary worlds, chronicling the music, design and staging of the band, from their debut in the 60s through to the present day.

Opening on 13 May 2017, the show was launched to the media in a press conference at the V&A where the organisers re-enacted the album sleeve image of the band’s iconic Animals album, by floating an inflatable pig over the gothis splendour of the museum building, creating an unexpected photo-opportunity for unsuspecting tourists.

The small website includes all the pertinent information about the exhibition, built using the immortal visuals of Hipgnosis and adapting the branding designs of Peter Curzon. Stylorouge also created an animated version of the exhibition ident for presentation and viral use.

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