Island Records started life as a truly independent record company, with a pioneering, often maverick approach to business – championing genuine musical talent and ploughing it’s own furrow in terms of marketing. Steered since it’s inception in 1959 by the hand of the youthful entrepreneur Chris Blackwell, It launched the careers of hundreds of major musical talents during it’s first 50 years, and to celebrate Universal Music, (who now own the Island Records brand and most of the back catalogue) celebrated in style with a series of concerts by artists whose experience spanned the decades, an exhibition of photography and artwork, and a lavish 200 page hardback book edited by renowned music journalist Chris Salewicz. Stylorouge were appointed to direct the visual campaign for the anniversary assets, with each part being given it’s own unique visual approach, but the whole being united by Island’s trademark celebratory use of colour.