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Island Outpost is a very special company in many ways. It has a portfolio of uniquely individual Jamaican resorts, all owned by Island Records founder Chris Blackwell. In 2014, it was decided to execute a re-appraisal of the branding of each of the five properties, one of which – the jewel in the crown of the group – is The Fleming Villa, one time home of novelist Ian Fleming, creator of the world’s most famous secret agent James Bond. At the other end of the spectrum is the Caves, a funky, colourful village-style resort set into the hillside of Negril that is popular with a younger set, predominantly arriving from the USA – water-sports enthusiasts, honeymooners and all-round party people. Island Outpost needed each location to have it’s own special identity rather than be branded as part of a faceless corporate looking chain. It also needed to start the process of overhauling their respective websites. Stylorouge set out to assess the individual personalities of the resorts and then put forward an initial report and research document, from which a final brief was created in conjunction with the client. Careful budgeting and scheduling was stringently followed during the first stages of the project, and with implementation of the new brands still ongoing during the progressive refurbishment of two of the resorts, the roll-out of the new brands has begun in earnest with a new Stylorouge-designed and built website now online for the Fleming Villa, and stationery items for the first three of the resorts currently being updated.

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