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This project stands apart from the impressive body of other work produced by British folk/roots Show Of Hands, as it commemorates the greatest conflict in Britain’s history. To compile a collection of music and poetry of the time, and sell it commercially without falling into the trap of appearing crass or exploitative meant handling the whole affair with dignity and great sensitivity. Steve Knightley’s musical arrangements, and readings by British theatrical giants Jim Carter and Imelda Staunton meant that the content was both sincere and poignant – it became Stylorouge’s responsibilty to package and market the collection with similar integrity. From the design proposals we put forward, a very graphic solution was preferred, which lent itself to a TV commercial proposal that we had presented alongside. A shoot of a single actor adorned with authentic First World War uniform configurations was composited in post to create the troop of trudging embattled solders that featured on the album sleeve. To promote the key track from the album Lads In Their Hundred, we created a lyric video that adopted the typographic style of the early 20th century, marrying the words with powerful documentary footage of the conflict, contrasting with rural British life of the same era. As usual, the campaign extended into online banners, with an ever-increasing rich media requirement.