Opening the Score for Sony/ATV

Opening the Score for Sony/ATV

Opening the Score for Sony/ATV

Advertising agency Lonely Goat came to Stylorouge to help them realise their marketing concepts for international music publishers’ Sony/ATV’s new online royalties accounting portal, Score.
Artists who publish their music with the music giants, such as Ed Sheeran and Motown’s founder Berry Gordy are able to monitor their royalty payments 24:7 online, and the simple-to-use website required a strong campaign to launch it to the trade.
Lonely Goat creative director Andy Cronk art directed the advertising campaign, with Rob O’Connor taking the photographs.

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