Following in the footsteps of the legendary Storm Thorgerson is not a mission for the faint-hearted, but Stylorouge were delighted to be asked by Pink Floyd and creative director and celebrated director and co-founder of Hipgnosis Aubrey ‘Po’ Powell to do just that, for their highly anticipated double album The Endless River. Apart from art directing the sleeve artwork, which was based on a concept by young Egyptian artist Ahmed Emad Eldin, Stylorouge have produced the pre-launch marketing for the November 10 release, for print, TV and online.
A microsite has been designed and built in conjunction with our strategic web partners The Unit, which will ‘drip-feed’ samples of audio and video content from the Endless River during the next few weeks; animated digital billboards across the UK, building wraps across Europe and the USA, video clips for online marketing, and at the core of the campaign, a beautiful sleeve image photographed by Simon Fowler and art directed by Rob O’Connor.
The campaign continues, under the watchful creative eye of Stylorouge’s Jamie Gibson, who is responsible for creating all the video and digital assets, with design by Mark Higenbottam, assisted by Matt Shurben.
Having collaborated on previous projects with Storm, it ia a great privilege to have been invited to follow his phenomenal work and again, be part of Pink Floyd’s amazing history.